The Maverick Entrepreneur™ Series
“Cash for Content” Series – Article 4
6 Ways to Build Your Reputation as an Expert Writer in Order to Attract More Clients
We are going to cover a few ways you can build up your reputation as an expert and reliable writer, empowering you to attract more clients.Professionalism is paramount for developing confidence in your clients.
1. Avoid shortcuts
Many freelancers focus on short-term goals. In order to meet deadlines and tight work schedule, they try to duplicate and copy from other sources. Remember this is considered plagiarism and can do damage to your credibility.
You should also avoid copying your own work for multiple clients because if more than one of them decides to publish it publicly chances are they will find out and this can also damage your credibility.
2. Meet deadlines
It is crucial to make sure to meet your deadlines. It’s better to turn away a client than disappoint them, so never take on a new project unless you are confident that you can finish it on time. You should also never compromise on the quality of your work.
3. Set yourself apart
Why should clients hire you? Even though you may be reluctant to boast about your talents this is a very important factor in building your reputation as a competent and reliable writer. It’s important to market yourself effectively, promote your skills and set yourself apart from your competition.
To accomplish this you need a solid resume and good portfolio that includes a variety of your writing samples for your potential customers to review. You should also collect customer testimonials to share in your portfolio. This type of social proof can really boost your credibility.
4. Treat your customers well
When you are successful in creating and selling content it is very important to take care of your reputation not only in terms of your writing but also in the way you deal with your customers.
Remember they will talk about you and by treating them well you can feel confident that they will only have good things to say.
5. Visibility matters
You can be the most efficient and effective freelance writer on the planet but you won’t put any money in the bank if clients can’t find you to hire. You have to be visible and easy to find.
Here are some simple things you can do to increase your visibility:
– Get involved in a professional writing community
– Write articles about freelancing and include your bio
– Set up a website to display your work and make it easy for people to find you.
– Stay in touch with your previous clients to encourage repeat business
– Join and participate in online writing forums
– Set up profiles on the major social networks
– Post ads in the classifieds
– Send out a press release about your services
– Join freelancing websites like Elance and oDesk
6. The bottom line
It is important to work continually on building and maintaining your reputation as a reliable, trustworthy and competent freelance writer and when you do you will have customers lined up to hire you.
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