The Maverick Entrepreneur™ Series


7 Tips on Niche Marketing Videos
by STC Staff Writer

If you want to explode the traffic you get to your niche marketing website by using a niche marketing video, you’ll have the best results if you follow a few simple steps. Failing to do so can result in a lot more work, time and a lot less revenue.

1. Take some time in the brainstorming stage to figure out just what type of video you want to present. Ideally, it will be related to a problem that many people in your niche need a solution too that you can provide.

Once you’ve identified the issue, and its solution, narrow down a list of highly targeted, and “searched keywords” relevant to that topic.

2. Next, create a script or outline of the points you plan to cover in your video. By having an outline it can make your thoughts, and words, run smoother which will make a more enjoyable experience for your viewers.

There are many “Generic Video Presentations” that are very easy to customize to meet your needs for quite reasonable costs. Visit and they may have the video you need.

3. Keep the video short and to the point, normally under 2-3 minutes when possible, though at times you will need a longer video. Just remember, the longer the video, the more likely they will get bored and leave, not making a purchase.

Don’t let your thoughts meander. Stay on topic. Also, don’t give out too much information. Leave something for them to motivate them as an incentive to visit your product or service webpage or hopefully buy your product.

4. Make sure your visitors can see and hear the video, it won’t do you any good if the audio, video or voice over is hard to see, hear or understand. So many times I’ve had to abandon watching a video because the volume was too low to hear.

And I NEVER disable the video player controls. Many people will immediately leave your website video if they feel you are trying to force them to watch it. Leave the controls visible on the player so they can stop, pause, or even rewind it.

And If I use a YouTube video, I download it and use my player (Provided as part of my DIVI Theme) to eliminate the many inserted ads which can redirect your clients to someone else’s website.

5. When uploading your video to YouTube or other video directories, take time to write up a compelling description. Make sure the title of your video has one keyword in it, at least.

Also, include keywords in your description and tags. These things may not be read by your viewers but the search engines will read them and use them to determine where your video belong in their page lineup and correct category.

Make sure that your description is interesting. Don’t make it the boring “this video is about… blah blah blah”. Intrigue your viewers, capture their attention, making it something that they will remember.

6. Get more results from less work, submit your video to more than one video directory, or better yet, submit it to a service that will syndicate it all over the web for you, all on autopilot.

• YouTube
• Break (Humorous videos and movie clips)
• Vimeo
• Flickr
• DailyMotion
• EngageMedia (Focuses on the Asian Pacific region)
• Veoh
• Metacafe
• MySpace

7. Make sure that your video clearly provides the answer to some burning question or concern that the people in your niche might have. Make it something that is common, something that a lot of people struggle with.

Giving someone an answer to their problem will go miles in establishing your credibility with your viewers who will come to view you as an expert.

Making a niche marketing video is actually a lot easier than you may have thought but the benefits can pay off in a huge way. All you need to do is get some simple editing tools, invest some time and effort and you can get a lot of free, and very targeted, visitors to your website.

There is a lot of hype online but when it comes to using videos to market your business, it can be the wave of the future… take a ride!

If you are interested in additional information as outlined in this article, need assistance in applying this information, or just want more resources, contact us for FREE (no obligation) and we will do our best to accommodate you. 

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