The Maverick Entrepreneur™ Series
Tips for Starting A Great Video Marketing Campaign
by STC Staff Writer
While we all dream of success, only those who reach for the stars will ever get there. Marketing is one way for us to build our business into something respectable. Using video marketing is a great new way to promote your firm, so read on to find out how to do it right.
Create a Video Series
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off and you’ll find people return to your site just to see what’s coming next, and they might even buy while they wait.
Make videos that are newsworthy
If information comes out, or if news happens in your industry, take the opportunity to make a video. Comment on the news and how it relates to your product or your industry. That way, people will feel compelled to share your video because it is newsworthy. That will help more people find out about you and your business.
Run a video marketing campaign
To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.
Branding is Important
Make sure that you remember to connect your brand with your video in a way that people will remember. Using a catchy song or phrase is a good way to help people relate the two. The better they can remember your brand the more likely they will be to purchase it.
Use Fiverr.com for Inexpensive Video Production
It’s a great idea to hire a professional video team to help you produce your first videos. You can learn from them how to do it right and potentially, in time, start doing it on your own. This will ensure you never put any substandard videos up which sully your reputation. Use Fiverr.com.
Target to Your Specific Niche
When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.
Promote Your Videos
If you are relatively unknown, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn’t happen overnight. Therefore, it may benefit you to discuss the videos on your blog and social media sites.
It is a good idea to subscribe to newsletters and forums that will help you stay current with what is trending. It’s easy to get caught up in what you’re doing and think you know enough when things are working. However, rules and strategies are constantly changing, so stay up to date with this effective and free market research tactic.
Create Demonstration Videos
One good way to make a marketing video that gets attention is to show people how your product or service works. You can have a video along with the frequently asked questions section of your website. This may just help you get fewer people asking questions so you have more time to work on other things.
You should have a detailed outline such as a list of points you want to talk about. When creating and narrating your video relax and be as natural as possible. Edit your video later to get rid of the unnecessary information and adjust it to the proper length.
You may have heard of the expensive screen capture video creation software called Camtasia. It is the premier software of its kind. But a relatively new inexpensive software called Movavi has most of the same features as Camtasia for about 1/10th the price.
The right way to video market your company has been laid out before you, so you should now be prepared to get down to business. Using the ideas which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!
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