The Maverick Entrepreneur™ Series
Ideas for Bigger Profits with Video Marketing
By Bob Maverick Stanford
Video marketing is one of the most important, and contemporary techniques you can use to improve your business through your website. It’s a common mistake to not benefit from this highly effective marketing tool. Here you’ll review a few effective video marketing tips. By applying them to your business, you greatly enhance your success factor and lower your failure factors.
Try outlining (making a script) of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the viewers understand the benefits of watching it. Start with an outline like you would an essay to explain to viewers early on what to expect during the rest of the video.
There is always an Introduction, Body (The main content – message, the middle part making up the bulk of your presentation), and the conclusion (Summarizing everything into a brief paragraph or two).
What do your potential clients want to know? Do they want to know the features and benefits, or how to use your products? Would they like to know why your products/services are better than your competitions? To answer them, formulate a video which provides a 2-5 minute presentation into whatever it is they wish to know.
You will find they appreciate your efforts and have the information they need to make an intelligent buying choice, or a least going on to the next level, a more comprehensive presentation through your website sales page.
You could create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order.
The goal of this short documentary is to convince viewers that you are a trustworthy professional. but use caution, not to be too long-winded boring them. Remember, their main reason for watching your video is to review your product(s), learn their features, and benefits.
Are your customers emotional or possibly sold on your brand? Video a great way to show potential customers what it’s like to buy from you – show them how they will be purchasing not only products but experiencing a lifelong bond with your company which is already changing lives around the nation in a positive way.
Even though you are trying to market a business and your products, it is, at times, beneficial to get a little personal with your video presentation. Possibly share personal stories that may help you connect with others, emphasizing your brand and product uniqueness.
Always be professional, not jeopardizing the positive image you have been developing. Clients insist on financial security when making any purchases, especially online. Your payment gateway, Like PayPal, Stripe, or even credit card acceptance system requires a secure image designed to instill confidence in motivating the client to buy through your shopping cart form.
Consider posting videos on a regular schedule, and sticking to it. Over time, people will begin to anticipate videos from you and your company. This tactic acclimates your clients to visit you regularly anticipating new and feature-rich content, similar to the excitement they have when following a favorite television program.
Maybe you have a product that is updated regularly. Do you use the explainer video concept? Maybe you could make a brief cliffhanger series, featuring the benefits, and feature changes, or improvements in each episode. This may not work for your company, maybe to complex, or costly.
But thinking outside the box is what makes creative, highly successful, succeed in the endeavors, and financial goals. The Maverick Entrepreneur website, a Division of STC, is developing a program to teach rookies how to create WebTV video series, including a host of resources. More on this later. It will be announced through this (STC) BLOG. Think about it.
They can come to expect your videos to be released at a specific time and day. If you fail to follow this procedure, let them know if there will not be an update or new video coming by simply sending them an email, and/or posting it on the webpage.
Even highly experienced video marketing professionals can benefit from viewer’s comments. reviews and comments from your video viewers can reveal positive and especially any regarding your videos. Listen and learn from them. Maybe your connection is, or your videos are loading too slow. Their input can equip you with the input you require to make adjustments to improve your clients viewing experience.
YouTube is a great way to share your videos. Some people will use their YouTube account to comment and subscribe to your videos, but you should make this content accessible by sharing your videos on your site and social media.
Do you find it difficult to add video to your website? or do you want to add videos to your website without using YouTube ad rich videos? We use the DIVI theme to build all our web pages, and it takes us seconds, not even minutes, to add a video to our pages. DIVI is user-friendly for video installation.
One major gripe many people have is the marketing gurus like to hide the video controls on their player. DIVI allows us to HOW the controls so the viewer can pause, adjust volume, or even fast forward, or rewind the video.
The GURU’s think they are wise hiding these controls so the viewer will be forced to watch their Loooooooong presentation. They need to learn that DOESN’T WORK with many viewers. I will instantly cancel my viewing when I don’t see controls. What’s your take on this?
Post your videos to a host of different sites. While YouTube should be your number one choice, don’t rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.
As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the information you’ve learned in this article, you may realize higher profits than you ever imagined. Now is the time to start working on your video marketing strategy today!
If you are interested in additional information as outlined in this article, need assistance in applying this information, or just want more resources, contact us for FREE (no obligation) and we will do our best to accommodate you.