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From the STC “Maverick Entrepreneur Series”
How To Build An Email List Full Of Eager And Passionate Subscribers
There is one thing that you can do to increase your conversion rate significantly. It can be applied to any marketing method. However, you will learn to do it in your email marketing campaign. The one thing that can help you boost your conversion rate thru the roof in your email marketing campaign is to make your subscribers become eager and passionate toward what you give to them.
You have to make them eagerly expect each of your emails, and think about your words, as well as your irresistible offers. If you can motivate your audience to become eager and passionate, it is easy to sell anything to them.
Your success in email marketing depends on the quality of your mailing list. If your list is full of people who are passionate about what you give to them, just like the students who are passionate to hear the lessons from their teacher, you can effectively convert your subscribers into customers without making any real effort to do so. Here are some tips that you can follow to build an email list full of eager and passionate subscribers:
1. Make Your Email Content Fun And Interesting
How can you make your audience become interested in your emails? The answer is to make your content fun and interesting. This is one effective way to engage your audience with your mailing list. Remember that writing fun and interesting content doesn’t mean that you have to write funny content.
Content that is fun, interesting and especially engaging is easy to read, and it flows nicely from start to finish. It makes your audience really dive deep into the content, and feel satisfied when they finish reading it.
2. Give Your Subscribers What They Expect From You
Make your audience wants to read your emails again and again by listening to what they want. Read their feedback and make sure that you can deliver what they expect from you. Think of it as a win-win solution for your business. Your subscribers will tell you what content you should write about next, and you can create content that they want to read.
This way, you minimize your research by focusing on targeted subjects, and your audience gets what they want. Don’t hesitate to ask them what they want by encouraging them to ask questions and give feedback about your email newsletters. STC fulfills this need by providing our “Ask Maverick” form.
3. Write Informational Content That Is Not Too Hard For Your Subscribers
When you are doing email marketing, you are promoting your products and services to your audience. Remember that your main goal is to ultimately make them purchase your products or services. Your content is just the tool for you to persuade your audience to take action.
However, your audience will not be willing to purchase any product if they feel stressed or uninformed. So, don’t give them informational content that is confusing, a hard sell, or difficult for them to understand, such as deep philosophical thoughts, complicated technical knowledge, or complicated concepts. Keep your content informative, but it should be directly to the point and easy for them to mentally digest.
4. Share Your Ebooks To Your Subscribers
Your subscribers may not be willing to dig through your past pile of emails just to find some nuggets of information that they need. Consider providing them with a convenient means to help them find your content easily. Make organized Ebooks that compile your content and make it easy for your readers to find past information they seek.
Personally, I use the Maverick Entrepreneur’s Speed Writing System and each chapter, and many chapter segments are written in an order as articles that I can later compile into an Ebook. This is a great way to make Ebooks ver a little time.
Let them download from your archieve the past articles, and Ebook content or newsletters they have received in the past. The compiled Ebook is generally very popular with readers. Give these ebooks regularly, so your audience can look forward to ongoing current content.
5. Give Irresistible Offers To Your Subscribers
Promote your products and services. It is wise to prioritize your subscribers over non-subscribers when it comes to your product promotions. If you are selling products and services on your website, give greater discounts to your subscribers than non-subscribers. Encourage visitors to subscribe to your list by enlightening them that you do offer subscribers discounts on your products.
This way, they will feel that you value them more than the regular web visitors. If you give a ?% discount for your website visitors, then you should give an additional ??% discount to your mailing list subscribers. If you can give irresistible offers regularly, then your subscribers will keep wanting more, and of course, they will stay on your list for a long time.
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