The Maverick Entrepreneur™ Series
Learn the Basics to Video Marketing
By STC Contributing Authior
Video marketing is a highly effective tool that all smart business owners are utilizing to dramatically increase sales and boost profits. In order for video marketing to work, it must be properly implemented. This article is chock full of several video marketing tips that will help to improve your business.
The very first thing you need to do is simply get your videos out there. Start making some and see what catches people’s eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained.
If you decide to create a series of videos, it is important that you remain consistent. Try using the same length and format for your videos and use similar title pages and credits so viewers easily recognize your video marketing campaign. If possible, release your videos on a certain day of the week to build anticipation.
I suggest always using the same overlay, the custom image you make for your series or company logo, on all your videos. The overlay is what the client sees before starting to view the video. They are very easy to add to your video, without any editing, if you are using the DIVI theme.
Help potential customers find your videos by using strong keywords. If you have a YouTube channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keywords potential customers are likely to use when they look up videos on topics related to your products.
Be consistent. If people know what to expect from your video time and time again, they’ll be sure to come back and watch if you’re offering what they want to see. Brand your videos with an intro and out-ro using the same look every time. On top of that, provide topical content in each video.
The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
For people who are new to video marketing, try to keep your videos short. Around 30-45 seconds is a good length to start. You really do not have a lot of time to get your message through with the viewer’s short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes time for videos to rank organically in search engines, so they need a push to let people know they exist.
Combine your video marketing efforts with social marketing. After you post your video, announce it in your Facebook account and tweet about it on Twitter. This will drive your followers to view your video where they can give their immediate feedback on the video’s effectiveness. This will also encourage them to share the video link with their social network.
As was stated earlier in the opening of this article, video marketing is one of the most effective marketing tools available to improve your business. By carefully applying everything that you have learned from this article, you can dramatically improve your business and see a startling increase in profits. Take action and start video marketing today!
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