The Maverick Entrepreneur™ Series
The Most Popular Ecommerce Solutions to Choose From
by STC Staff Writer
If you want to add any form of ecommerce to your website, then there are a number of different tools you can use to do this and a number of different ecommerce platforms. Adding Ecommerce to a website means adding an online store to present, categorize, organize, and especially including a shopping cart that accepts PayPal and credit cards.
In the beginning days of the Internet, we had to subscribe to expensive credit card acceptance programs and even had to qualify which many new small marketers couldn’t do. Today it easier than ever for you to get an ecommerce solution.
This is going to be an important decision for your business, as choosing the right platform will help to give you access to more features and plugins while at the same time building more trust and thereby encouraging more sales.
“The ONLY Ecommerce solutions Stanford Trade Center endorses is Shopify and the free (to start) WooCommerce (NOT user-friendly for beginners), the biggest online services. But we suggest you check out each one below and make your own decision.”
Here are a few of the most popular options and some of their differences:
Shopify is a ‘hosted’ ecommerce solution. That means you don’t host the store on your own site (Hosting is INCLUDED with Shopify) which makes things a lot easier.
This tool is used by a lot of big companies, including some Fortune 500 companies, and it’s capable of storing up to 5,000 items for you to sell. It’s highly customizable, easy to install plugins with just a few clicks and relatively inexpensive to begin with.
Bigcommerce is the closest direct competition for Shopify as it is also an example of a hosted platform. This is a bit more expensive though and lesser known with fewer plugins. The main advantage? It has a lot of support for international payments.
Magento is a self-hosted solution that’s capable of hosting up to 500,000 items! It’s highly flexible too but also very fiddly. This is a good option for a large corporation but not so good if you’re a smaller business.
WooCommerce is another self-hosted option but the big advantage this time around is that it’s a plugin for WordPress.
That means it will integrate seamlessly with a lot of websites and is easy to customize and to add features to. Don’t be fooled. Shortly after you start using this you will likely need to upgrade to the paid version with all the features you will need.
Volusion is another option with a lot of unique benefits – this one is particularly useful for marketers trying to sell digital products.
It is a reliable, centralized platform from which to run your store with the tools to handle many potential issues that arise along the way. It is cheaper than most of the other services but does lack several benefits too.
It’s not an easy process to select the right Ecommerce platform for you. There are reviews all over the Net and youtube, but most are highly biased since they want to sell you their favorite choice. Some will recommend several but are affiliates for ALL of them. Check benefits, do a comparison, and then make your best guess.
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