The Maverick Entrepreneur™ Series





 

Top Mobile Marketing Tips And Tricks for 2019
by STC STaff Writer

Are you ready to begin with your own mobile marketing plan?

Do you know where to start or how to begin? Do you know what will work best for your business? If you have no clue how to answer these last couple questions, the tips that are listed below are for you.

Use a dedicated short code.

They can be pricey, but they ensure that you keep your brand intact. Avoid shared shortcodes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

If you’re not promoting your business via text you’re leaving money on the table! With a 98% open rate, texting is one the best ways to let your customers know that it’s time to visit your business.

Have you heard people talk about a dedicated short code or shared short code, but not know the difference between the two? Derek Johnson, CEO of Tatango discusses the differences between the two different types of shortcodes and why each one exists. CLICK HRE for a comprehensive explanation: Tatango

Reserving a Dedicated Short Code for SMS Messaging. … A short code is a 5 or 6 digit number that you can use to send SMS messages to certain destinations. Shortcodes are often used for application-to-person (A2P) messaging, two-factor authentication (2FA), and marketing.

Here are two companies you can visit for additional information and resources:

Use Text Email instead of HTML

If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Personalize your messages.

Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers.

You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them. The following excerpt from Wikipedia offers an explanation of QR Codes:

Use QR codes

QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan.

A barcode is a machine-readable optical label that contains information about the item to which it is attached. It usually redirects you to a website or application.

A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.

The Quick Response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes.

Applications include product tracking, item identification, time tracking, document management, and general marketing.

A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted.

The required data is then extracted from patterns that are present in both horizontal and vertical components of the image.”  –  Wikipedia

You Could use Delivr.com to generate your QR codes for FREE

Delivr.com website allows you to create QR codes for free and also offers you the possibility to track them. This will help you find out how many people actually scan your codes, and see how much time they spend on your website.

Building Your Email Database

When using mobile marketing, build your database the right way- get permission first. Don’t just add cell phone numbers without a confirmation.

Give customers an opt-out option where they can click either yes or opt-out to confirm. This way you will have fewer complaints from users who don’t want the advertisements.

Be sure to let the recipient know who you are and what you offer right up front.

If they question who you are and what it is that you are offering to them, you are going to have a difficult time trying to get them to invest any of their money into what it is that you are offering.

Sending a reminder message about an upcoming sale or release of a new product is an excellent way to get your customers excited about what is going on.

Try to send the reminder a couple of hours ahead of time. Doing this many days in advance creates a higher chance that the customer will forget.

Do you know how to begin your mobile marketing plan now?

Can you now find a place, to begin with, it? Do you know what will work for your business?

If you can now provide an answer to these questions, then you have read and understood the previous tips, and are now ready to make mobile marketing work for you.

If you are interested in additional information as outlined in this article, need assistance in applying this information, or just want more resources, contact us for FREE (no obligation) and we will do our best to accommodate you. 

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